Visual Purple is an award-winning VR Experience Studio. Our teams consist of some of the industry's most talented programmers, artists, designers, producers, and writers.

Our History

Visual Purple, based in Jackson, Wyoming, was established in 1998 at the behest of the FBI. With firm roots in the computer gaming and movie industries, the Visual Purple team is dedicated to producing custom training simulations. The company enjoys excellent past performance ratings and awards through the creation of compelling and memorable trainee experiences – paramount in mission-critical fields such as security, operations, and safety.

Today, Visual Purple is a recognized industry leader in bringing leading-edge technologies to the simulation training industry and beyond.

Meet The Founders

Our founders are passionate about building meaningful and fruitful relationships with our clients.

Lydia R. Heinbockel

Chairperson & CEO

A California girl, Lydia has been “plugged-in” to Visual Purple since its inception, which is not hard to do since she is married to Ed Heinbockel, Visual Purple’s President/COO and Founder. Lydia enjoyed a successful career in entertainment in Hollywood. Yes, Hollywood, to include modeling, dance, movies and TV for close to a decade before preemptively shifting careers to one of her true passions: marketing and sales. It was not lost on Lydia that women in their 30’s and Hollywood don’t often mix. Lydia reinvented herself and in just a few short years rose to the level of national sales manager for $1B French-based Pierre Fabre Cosmetics. The entrepreneurial bug bit and Lydia left Pierre Fabre to build her own successful marketing and distribution company. Lydia has been an active Visual Purple board member for a number of years. To help the Company meet the demands of a growing high tech business, Lydia took on the role of CEO with a focus on shaping market positioning and sales strategies across sectors.

Edmond A. Heinbockel

President & COO

A “high bandwidth” entrepreneur, Mr. Heinbockel, founder and president of Visual Purple, has more than twenty-five years of hands-on experience in the management of high-tech companies, with a proven record of success in building leading-edge software products for both public and private companies. More recently, Mr. Heinbockel has enjoyed revisiting his engineering roots building FLEX simulations for nuclear power plants; simulations designed to test and train for the unthinkable – and make the unthinkable, impossible. Under his leadership Visual Purple clients include just about every U.S. government agency that ends in a vowel. Mr. Heinbockel was recognized by Newsweek Magazine’s Century Club as one of the top “100 people to watch…in the next millennium.” He was also recognized as one of Executive Excellence Magazine’s “Top 100 Thinkers of Our Time.”

Woman-Owned Small Business

Visual Purple is certified as a Women Business Enterprise by The Supplier Clearinghouse. More and more major contracts are adopting diversity mandates and policies as a key component of their vendor selection strategies. Many of Visual Purple’s clients utilize WBE’s as tier vendors to secure projects that have contractual diversity requirements. Visual Purple’s WBE status positions the firm to more effectively facilitate new business development initiatives as well as help its clients meet their diversity objectives.

Our mission

Visual Purple’s mission is to provide our clients and partners with world-class, state-of-the-art instructional tools that increase trainee understanding of processes and procedures, reduce training time, and improve overall mission readiness and performance. We take great pride in the creation of each project: we build strong, sincere business relationships, striving to understand your training needs.

Get A Fully custom
VR training solution

Is your organization ready for a training upgrade? Connect with us today to set up a free consultation so we can help you save more time, money, and training resources

Thank you! WE WILL BE IN TOUCH...
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